BOLD. COURAGEOUS. CONSISTENT. ACTION.
Join the movement that turns potential into power.
If you’ve ever wanted consistent access to Erik Rock’s energy, mindset, and strategies — this is your door in. Two live calls every month. Real coaching. Real accountability. Real growth. It’s time to build the brand, the body, the business, and the belief system you were born for.
STEP INTO THE LIGHT — MPC is about building Brand Power, Speaking with authority, growing influence & impact… and turning your story into the force that moves your market.
WHAT IS MPC?
Bold. Courageous. Consistent. Action.
This is more than a mantra — it’s a movement.
Every transformation begins when you stop waiting for perfect timing and start moving with bold, courageous, consistent action.
Inside this community, you’ll master the actions that build momentum in every domain of life:
Leadership & Mindset — how to think, decide, and execute like a winner.
Performance & Emotional Mastery — how to regulate emotions and operate at peak.
Identity & Congruency — align who you are with what you say and do.
Relationships & Communication — connect deeply, lead powerfully.
Money Mastery & Business Strategy — learn the frameworks that create real wealth.
Health, Fitness & Discipline — sharpen the body that carries the mission.
Faith, Purpose & Mission — step into the light, build your legacy.
STEP INTO THE LIGHT (threaded throughout MPC): Brand Power • Speaking • Authority • Influence & Impact — woven into coaching, Q&A, exercises, and monthly challenges so your voice, reputation, and demand grow as your actions compound.
WHAT YOU GET
Membership Includes:
2 LIVE coaching calls per month
Call #1: Erik goes deep — one hour of pure fire on a focused topic.
Call #2: Q&A & discussion — half teaching, half interactive session.
Private community group (coming soon)
Direct access to Erik’s energy, mindset, and mentorship
TWO GREAT PRICING OPTIONS
Standard premier
Only $97/month
🌟Just one ☕︎ coffee a day
No Replays
VIP ALL ACCESS
Only $129/month
Lifetime Replays - Never miss a meeting
WHAT YOU GET
Membership Includes:
2 LIVE coaching calls per month
Call #1: Erik goes deep — one hour of pure fire on a focused topic.
Call #2: Q&A & discussion — half teaching, half interactive session.
Private community group (coming soon)
Direct access to Erik’s energy, mindset, and mentorship
TWO GREAT PRICING OPTIONS
STANDARD Premier
Only $97/month
🌟Just one ☕︎ coffee a day
No Replays
VIP ALL ACCESS
Only $129/month
Lifetime Replays - Never miss a meeting
WHY THIS MATTERS
Most people don’t fail from lack of desire — they fail from lack of structure, accountability, and community.
When you surround yourself with driven people moving in MPC alignment…
You become impossible to stop.
You’ll learn how to:
Break fear patterns and build momentum
Create congruency between your identity and actions
Design a life, business, and brand worth remembering
Lead with faith, strength, and purpose
Build wealth with integrity and impact
STEP INTO THE LIGHT: Your greatest value is birthed in the light — as your consistency compounds, your brand power, speaking confidence, authority, influence & demand rise together.
THIS YEAR YOU WILL…
Become the person you’ve always dreamed of
Conquer your fears
Raise your stock value
Achieve impossible goals
Develop discipline & new standards
Explode your brand power
Build powerful relationships
Find your purpose & step into the light
Max out your God-given potential
STEP INTO THE LIGHT: Turn your story into authority, your voice into influence, and your mission into impact at scale.
YEAR-LONG CURRICULUM BREAKDOWN (24 CALLS)
Here’s a sample 12-month framework showing members exactly what they’ll experience. Each month includes two live calls: one deep-dive topic + one Q&A/interactive.
DECEMBER 11 & 22, 2025 (12PM PST) | FOUNDATION & FOCUS
1. The Power of Congruency — Aligning your identity, mission, and habits
— STEP INTO THE LIGHT AND BRAND POWER Integration: Personal brand baselines; origin-story compass; authority audit.
2. Q&A + Mindset Reset — Crafting your 12-month impossible goal
— STEP INTO THE LIGHT AND BRAND POWER Integration: Voice goals, visibility plan, “first-rep” speaking reps on camera.
JANUARY 8 & 22, 2026 (12PM PST) | LEADERSHIP & EMOTIONAL MASTERY
3. Winning the Moment — Emotional control under pressure
— STEP INTO THE LIGHT AND BRAND POWER Integration: Presence under pressure; leadership tone & cadence drills.
4. Courage Over Comfort — How bold action changes destiny
— STEP INTO THE LIGHT AND BRAND POWER Integration: Bold brand moves; micro-stages (lives, rooms, panels).
FEBRUARY 5 & 9, 2026 (12PM PST) | HABITS, STANDARDS & DISCIPLINE
5. The System of Standards — Raising your internal thermostat
— STEP INTO THE LIGHT AND BRAND POWER Integration: Daily visibility standards; content cadence rituals.
6. Atomic Execution — Creating habits that build confidence
— STEP INTO THE LIGHT AND BRAND POWER Integration: Story snippets & proof assets; authority micro-wins.
MARCH 5 & 19, 2026 (12PM PST) | RELATIONSHIPS & COMMUNICATION
7. The Currency of Reciprocity — Giving without keeping score
— STEP INTO THE LIGHT AND BRAND POWER Integration: Relationship capital + brand referrals; testimonial flywheel.
8. Connection & Communication — How leaders inspire followership
— STEP INTO THE LIGHT AND BRAND POWER Integration: Message clarity; signature talking points; hooks that move.
APRIL 2, 16 & 30, 2026 (12PM PST) | MONEY, WEALTH & BUSINESS
9. Money Mastery 101 — Understanding how money really works
— STEP INTO THE LIGHT AND BRAND POWER Integration: Monetizing brand power; offer positioning; “value ladder” optics.
10. Building a Purpose-Driven Business — Scaling with integrity
— STEP INTO THE LIGHT AND BRAND POWER Integration: Reputation economics; trust signals; founder narrative.
MAY 14 & 28, 2026 (12PM PST) | PURPOSE, FAITH & MISSION
11. Step Into the Light — The purpose behind the pain
— STEP INTO THE LIGHT AND BRAND POWER Integration: Signature story session; conviction on camera; mission film outline.
12. Faith Over Fear — Finding peace in uncertainty
— STEP INTO THE LIGHT AND BRAND POWER Integration: Courageous messaging; values-forward brand standards.
JUNE 11 & 25, 2026 (12PM PST) | BRAND, INFLUENCE & IMPACT
13. Brand Power — How to build a story worth dying for
— STEP INTO THE LIGHT AND BRAND POWER Integration: Category of one; demand creation; speaking pipeline.
14. Reputation & Legacy — Becoming unforgettable
— STEP INTO THE LIGHT AND BRAND POWER Integration: Social proof architecture; PR & platform leverage.
JULY 9 & 23, 2026 (12PM PST) | PERFORMANCE & PRODUCTIVITY
15. Time, Energy & Focus — Mastering your day for maximum ROI
— STEP INTO THE LIGHT AND BRAND POWER Integration: Content batching, repurposing, and “one message, many mediums.”
16. Winning Systems — Tools that automate discipline
— STEP INTO THE LIGHT AND BRAND POWER Integration: Brand systems; asset library; talk-track vault.
AUGUST 6 & 20 (12PM PST) | IDENTITY & REINVENTION
17. The Identity Shift — Outgrowing who you were
— STEP INTO THE LIGHT AND BRAND POWER Integration: New category identity; audience reset; message pivot assets.
18. Confidence by Design — The psychology of certainty
— STEP INTO THE LIGHT AND BRAND POWER Integration: Stage confidence reps; interview frameworks; objection calm.
SEPTEMBER 3 & 17, 2026 (12PM PST) | HEALTH & PHYSICAL OPTIMIZATION
19. Discipline of the Body — Fitness, energy, recovery
— STEP INTO THE LIGHT AND BRAND POWER Integration: Executive presence; voice/respiration; on-stage stamina.
20. High-Performance Habits — Longevity & vitality
— STEP INTO THE LIGHT AND BRAND POWER Integration: Sustainable visibility rhythms; “decades > days” brand play.
OCTOBER 8 & 22, 2026 (12PM PST) | IMPOSSIBLE GOALS & STRATEGY
21. 10X Thinking — Expanding your belief system
— STEP INTO THE LIGHT AND BRAND POWER Integration: 10X brand thesis; category narrative; keynote outline.
22. Impossible Timelines — How to collapse time through intensity
— STEP INTO THE LIGHT AND BRAND POWER Integration: Fast-track speaking tour; launch calendar; demand spikes.
NOVEMBER 5 & 19, 2026 (12PM PST) | REVIEW & REFLECTION
23. Mirror of Truth — Audit your year, reset your vision
— STEP INTO THE LIGHT AND BRAND POWER Integration: Authority scorecard; before/after reels; case stories.
24. Gratitude, Legacy, & Future Vision — Closing with purpose
— STEP INTO THE LIGHT AND BRAND POWER Integration: Legacy message; 12-month keynote; brand covenant.